Facebook is going to add its name to its products Instagram and WhatsApp to better disclose its ownership of the apps and soon these apps will be rename or known as “Instagram from Facebook” and “WhatsApp from Facebook”.
rebranding update was recorded by journalists at The Information and then confirmed by Facebook representatives.
“We want to be clearer about the products and services that are part of Facebook,” Facebook spokeswoman Bertie Thompson told The Information after confirming the massive rebranding. The move comes after CEO Mark Zuckerberg expressed frustration that Facebook does not get enough credit for both apps success.
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The Federal Trade Commission’s ongoing antitrust investigation into Facebook is looking at whether Facebook bought its products Instagram and WhatsApp before they could become a threat to its business. The social media giant Facebook bought WhatsApp for $19 billion in 2014 and Instagram for $1 billion in 2012.
According to sources, the app’s name will stay the same on the home screen of user phone and tablet, however, their names will be changed in the App Store and Google Play Store.
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