TikTok is an mobile social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by Chines Internet Company ByteDance. The application allows users to create or compose short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
TikTok’s parent company, ByteDance, spent up to $1 billion to purchase musical.ly On 9 November 2017, a startup based in Shanghai with an office in California and Santa Monica, owning a popular social media platform targeting the US teenage market. Looking forward to leveraging the US digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to create a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok.
TikTok does not have any space for display ads and is not even in competition with other social media platforms, in terms of it being a marketing channel. However, due to its fast growth and rising popularity, many brands are now realising the potential of TikTok as a marketing channel.
Several brands have utilised techniques like TikTok challenges and contests to get users to generate brand-related content. Brands are also leveraging hashtags, in a more or less similar fashion as on other social media platforms, to promote their TikTok marketing campaigns.
In a nutshell, TikTok is a fun, entertaining, and addictive app which has seen a surge in popularity in the last few months. TheTik Tok app also has the potential to become the next big marketing and social networking platform.
Download TikTok android app from here
Download TikTok iOS app from here
